strategy+business,
published by the leading global management and technology firm Booz Allen Hamilton,
has selected ProfitBrand: How to Increase the Profitability, Accountability
& Sustainability of Brands by Nick Wreden, CEO of FusionBrand, as the
best business book of 2005 in the marketing category.
Using numerous
case studies, ProfitBrand demonstrates how to link branding to customer
profitability, illustrates multiple measurements that provides accountability
for marketing tactics and ensures brand sustainability by demonstrating how to
get customers to buy not once, but again and again and again. The complete strategy+business
review of ProfitBrand may be read at http://www.strategy-business.com/press/article/05409g.
ProfitBrand will be reprinted in Chinese in June 2006. Wreden
is also the author of FusionBrand: How to Forge Your Brand for the Future,
which looks at how current marketing myths are holding companies back and examines
the customer relationship and operational strategies companies must follow to
build stronger brands. FusionBrand was selected as the best business book
of 2002 by CRM magazine.
|
