BRANDINGMALAYSIA.COM

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Brand People

Brand Membership

Brand Events
&
Activities

Brand
FAQ

Brand Contact

Brand Principles

Intro

Be Different,
Be Branded

There are plenty of char koay teow stalls around Malaysia… but what makes some particular char koay teow stalls different from others?

For that matter, what makes some brands different from others? True brands are built with strong core values, creating new ideas that captivate customers. A brand needs to have the right direction, vision, mission… it needs to know itself and what it can offer to its customers that is different from others. It needs to create new and unique demand to attract customers in new markets without competition.

Applying the Blue Ocean Strategy, brands need to learn to create new and unique demand in new markets. When brands are truly differentiated and one-of-a-kind, customers would really be attracted to them and brands will find that they can create brand value in fresh markets without competition.

So, how do you create a successful brand? With the Branding Association of Malaysia, learn all about blue branding with a difference, together with our members from various branding networks.

Brand Vision

Be Global, Be Branded

Where is your brand headed?
Every brand needs to grow towards the right direction.

It is the Branding Association of Malaysia’s aim to see the rise of Malaysian brands throughout the whole world – through Asia, Australia, Europe, North America and South America.

Through collaborations of our various resources and effort, the Association will help local SMEs to introduce, develop and differentiate Malaysian brands into global markets everywhere. We intend to share the uniqueness of Malaysia with the world as we increase our home grown branding knowledge and brand value through differentiations of brands in fresh markets.

Advancing worthy branding causes with our blue branding strategies, we also grow Malaysia for the benefit of entire spectrums in our country’s industries and businesses.

Brand Mission

Be Accomplished, Be Branded

What does your brand need to do? Brand missions are stepping stones to achieve your ultimate brand vision. We ensure that branding will grow in Malaysia and Malaysian brands create the right impressions everywhere in the world through their differentiations, with the following missions:

Blue Branding
To help micro, small, medium and large SMEs create differentiated brands and new market demands to grow their brand value through blue branding.

Ideas Platform
To create a common platform for manufacturers, retailers, marketers, corporations, governments, volunteers and others to exchange ideas in the development of brands and unite them in building their brand presence in fresh and new international markets.

Worldwide Research
To conduct research and studies on market trends, and work together with local as well as foreign experts and professionals in adopting a holistic approach to the development of branding.

Branding Education
To educate Malaysian society on branding and strategies by building brand awareness and disseminating branding information through leading edge programmes including seminars, workshops, conferences, international business study tours and more.

Providing Assistance
To lobby the assistance of relevant government departments towards establishing internationally accepted branding and business standards, practices and systems in Malaysia.

Building Value
To strengthen the Malaysian branding industry and the value of Malaysian brands through blue branding for quality branding standards and competitive branding advantages throughout the world.

Brand Objectives

Be Focused, Be Branded

Why do you want to brand?Knowing your purpose for branding will motivate your brand to achieve goals and dreams. Our goals are set and we are looking forward to strengthen the branding industry in our nation, as well as to strengthen Malaysian brands everywhere with differentiated branding in new markets:

Short-Term Objectives

To strengthen marketing practices and techniques with blue branding for international branding
To establish a Brand Resource Centre
To establish an international Brand Development Committee
To enhance and to upgrade the constitution of the branding industry and its market position
To offer consulting services in the formulation and the development of branding internationally

Long-Term Objectives

To encourage enterprises to practise the Blue Ocean Strategy in building their brands
To encourage enterprises to play a role as brand leaders
To provide training in long term brand management
To assist the introduction of technological innovations in developed industry
To conduct research and hold courses in branding, and to offer the supply of such training materials
To establish public awareness and to lift the market status for brands

Brand Profile & Representation

Be Represented, Be Branded

Established in July 2000, the Branding Association of Malaysia was initially launched to pool and direct the resources of small and medium sized enterprises in branding their products and services locally and globally. We have since expanded on our vision to help local SMEs to introduce, develop and differentiate their brands and create branding awareness for Malaysian society in general.

Since the Association’s establishment, about 30 companies join us as members each year on average with large and listed companies among them. With growing prestige, the Association has received continuous recognition in government forums and by way of formal representations.

We have representation on a number of officially constituted, permanent and temporary committees, as follows: