Brand People
Intro
Be Persistent,
Be Branded
Challenges can seem enormous. But just think about… people. Tun Dr Mahathir developed and geared Malaysia towards modernisation. Dato’ Tony Fernandes turned a declining brand into an international star, all within 6 years.
And Tan Sri Dato Seri Dr Lim Goh Tong sought to realise his dream of Genting in his 50s. All these and many other personalities are branded through their creativity and persistence in fresh markets, where there are plenty of opportunities. They are also very,
very committed.
Branding is the same, it takes consistency. It takes time. It takes repetition and investment of effort. And a lot of determination to stay focused on the path to reach the ultimate branded goal. Most importantly, it takes the will of committed actions to build a brand.
With the Branding Association of Malaysia, support, education and development of brands is a commitment from us to our members. In addition to branding advice, consultations, legal services, networking and funding, we also act as a platform for you to exchange ideas with experts who really know how to steer your brand in the right direction, with a lot of new opportunities in blue markets.
We are here for you to learn all you can about blue branding the right way.
Brand Advisor
Be Guided, Be Branded
The Association also acts as a platform for you to exchange ideas with experts who really know how to steer your brand in the right direction, with a lot of new opportunities in blue markets. We are honoured to have very experienced and knowledgeable personalities advising us on matters of branding.
Brand Mentor
Dato’ Prof Jimmy Choo, OBE
Prof Jimmy Choo is a London-based luxury fashion designer best known for his hand-made women’s shoes. His craftsmanship and designs soon became noticed with the patronage from Diana, Princess of Wales. Today, concentrating his work on the exclusive Jimmy Choo Couture line, Dato’ Prof Jimmy Choo is truly an iconic status often evoked to inspire budding shoemakers and fashion designers in Malaysia.
email: jccouture@btconnec.com
Chief Brand Engineer
Tan Sri Dato’ Dr Lim Kok Wing
Tan Sri Dato’ Dr Lim Kok Wing is a well-known business personality in Malaysia with artistic skills. He was selected as Malaysia’s sole entry for the global Ernst & Young Entrepreneur of the Year Award in Monte Carlo in 2006. He has a dynamic track record as a strategic communications specialist, a branding consultant and president of a reputable international university – the Limkokwing University of Creative Technology.
email: limkokwing@effective-communications.com
Brand Strategist
Mr Wesley Chuah
Mr Wesley Chuah is equipped with more than 18 years of experience in the fields of branding, management, business, designing, advertising, marketing and communication. Acquiring rich experiences in skills and professionalism from Saatchi & Saatchi in UK, Mr Wesley Chuah returned to Malaysia and established Studeo Grafix
(which is known as peopalove from 2009) in 1997. The team has built many local brands from various industries into the international market over the years including SINMA, SOXWorld, Tropicoast, Luveex and many more. He was also one of the Top Nominees for the Ernst & Young Entrepreneur of the Year Award in 2006.
email: wesley@peopalove.com
International Relations Advisor
Mr Stan Shih
Mr Stan Shih is well recognised for his achievements in brand building and unique management models. Upon retirement from Acer in 2004, Shih established iD SOftCapital, an investment management and business consulting company with six partners who have extensive experience in the IT industry. He has also been widely featured in industry and business media worldwide, including Fortune in 1989, BusinessWeek in 1996, CNN’s Talk Asia in 2003, Asiaweek in 2000 and 2004, Discovery Channel in 2004 and Time in 2006.
email: stanshih@acer.com.tw
Public Relations Advisor
Ms Nancy Yeoh
Ms Nancy Yeoh is an MBA graduate who started her career in communications with a Hong Kong-based advertising agency. Joining the Public Relations arm of RA Advertising in 1993, she saw the business opportunities which led her to form RAPR. Soon, RAPR established an impressive client portfolio including database of celebrities, royalty, business tycoons and political leaders. Now, the CEO of the Malaysian International Fashion Alliance (MIFA), Ms Nancy Yeoh is promoting local designers globally.
email: nancy@rgnet.com.my
Legal Advisor
Mr Michael Chai
Mr Michael Chai holds a Bachelor of Laws (Hons) degree from the University of Buckingham, Bachelor of Science (Hons) degree from the University of Surrey, UK and qualified as Barrister at Law from Lincoln’s Inn, England. As a partner of Michael Chai & Co, Advocate & Solicitors, Mr Michael Chai is also a Registered Patent Agent, Registered Industrial Design Agent and Registered Trade Mark Agent.
email: mchai@mchai.com.my
Brand Committee
Be Committed, Be Branded
The Executive Committee (EXCO) is elected during the Annual General Meeting (AGM) of members of the Association, tentatively held in March every year. The role of the EXCO is to advise on policy matters, to liaise with the government and other bodies and to govern the affairs of the Association in general.
Heading the EXCO team is the president. The terms of office subject to re-election every three years applies for each EXCO member. The EXCO team regularly holds meetings usually at the Secretariat Office, working closely with its Brand Management, peopalove.
The EXCO of Branding Associations of Malaysia include:
President
Mr Lew Fong Voon
lewre@brandingmalaysia.com
Deputy President
Mr Eric Chong
eric@brandingmalaysia.com
Vice President
Haji Yusra Bin Sabar
yusra@brandingmalaysia.com
Honorary Secretary
Mr KK Lai
kk@brandingmalaysia.com
Honorary Treasurer
Mr Phang Kar Yew
karyew@brandingmalaysia.com
Honorary Auditor
Ms Low Choon Lan
choonlan@brandingmalaysia.com
Executive Secretary
Ms Shally Gan
shally@brandingmalaysia.com
Committee Member
Mr Andrew Ng
andrew@brandingmalaysia.com
Committee Member
Mr Gary Liew
gary@brandingmalaysia.com
Committee Member
Mr Lim Eng Lee
englee@brandingmalaysia.com
Committee Member
Mr Patrick Chew
patrick@brandingmalaysia.com
Committee Member
Mr Mike Loh
mike@brandingmalaysia.com
Brand Management
Be Wanted, Be Branded
The Branding Association of Malaysia is in collaboration with peopalove as their Brand Management from the beginning of year 2008. Together with the Branding Association of Malaysia, peopalove is committed to see Malaysian brands rising throughout the world with the proper brand direction. Branding products, services, people, places, corporations and more, the Association and its Brand Management are collaborated in their effort to increase the brand value of our country because… branded means wanted.
peopalove is an established Brand Conceptualist since 1997. They have specialised in growing Asian brands from local to global through a fresh, unique and practical holistic branding approach.
Beginning in Penang, peopalove has expanded to the Central region with a client servicing office in KL. They have been trusted by clients from various industries to differentiate, build and focus brands including in:
Agriculture
Beauty products
Beauty services
Brand personality management
Cafe & bistro
Computer
Condom
Education
Electrical retail chain
Fashion footwear
Fashion jewellery
Fashion retail
Financing
Food & beverage
Furniture
Hotel
Industrial
IT
Medical
Music
Property development
Tailoring
Timepieces
Undergarment fashion
Vision correction and many more
With a brand culture of love, peopalove is led by Managing Director Wesley Chuah and the Management team including Yeoh Ann Nee (Manager, Grafix Division), Tan Ai Kim (Manager, Conceptual Writing Division), Miky Tan Chee Wei (Manager, Multimedia Division), Yeoh Soo Theng (Manager, Space Imaging Division) and Jamie Chan (Manager, Persuasion Division).
