Brand Events & Activities
Intro
Be Networked,
Be Branded
Gathering together to exchange ideas and knowledge can become priceless opportunities to launch successful brand ventures. Activities organised include branding seminars, talks, workshops, trade fairs, exhibitions, dinners and other gatherings. Covering a wide range of branding topics and current economic issues, the Association is constantly looking to upgrade the quality and content of our activities to further benefit our members.
Brand In Action
Be Active, Be Branded
Through our Secretariat Office, the Association runs various activities for members to foster learning on branding, forge closer bonds and strengthen friendships among all who are keen to see the rise of Malaysian brands in fresh international markets. Be involved and benefit from all our events & activities.
Brand Knowledge Enhancement & Networking Activities
Be Networked, Be Branded
Brand Seminars & Talks, which include the following topics…
- Brand development
- Exporting
- Government funding for SMEs
- Current economic situations
- World Trade Organisations and
- AFTA regulations
- Currency exchanges
- Branding
- Advertising
- Banking
- Franchising
Brand Tours, which include visits to the following places…
- Bank Negara
- Customs
- Mass media stations
- TV stations
- Member factory tours
Brand Workshops in collaboration with Pembangunan Malaysia Sumber Berhad…
- Brand training workshops
- Brand management workshops
- Luncheons with prominent figures including Tun Dr Mahathir, Dato’ Jimmy Choo and more
Other annual activities that are held once a year and include…
- New Year gatherings
- Anniversary Dinner
- Trade fairs
- Exhibitions and more
Brand Evaluation Series
In partnership with our members, the Association has launched a country wide, cross industry programme to help companies assess themselves and rate the performance of their brands. This programme is the first of its kind in Malaysia.
Opened to all companies (subject to certain eligibility conditions) the programme is rated for 3 categories:
- Large or public listed enterprises
- Small, medium sized enterprises (manufacturing)
- Small, medium sized enterprises (services)
The main objective of the brand evaluation programme is to offer companies affordable solutions – within a tried and tested assessment model – to discover the underlying asset or objective values in their brands.
Mark Of Quality For SME Goods (The Star, 03 March 2009)
Product packaging and branding are important for Small and Medium
Enterprises if they want to compete globally, said Minister of International
Trade and Industry (MITI), Tan Sri Muhyiddin Yassin.
“Many of our companies, especially SMEs, produce goods of quality
but regrettably they continue to be perceived as purveyors of goods
that are unreliable, poorly designed and of poor quality,” he said
at the launch of the National Mark of Malaysia’s Brands yesterday.
“These perceptions are often inaccurate and unjustified but nevertheless
are real and very debilitating,” he added. Raja Muda of Perak, Raja
Nazrin Shah launched the event organised by the Small and Medium
Industries Development Corporation (SMIDEC). The national mark is
a branding device to differentiate a product’s identity and quality.
Companies are encouraged to apply for the mark by fulfilling a stringent
criteria of quality operations, processes, products and services.
The Standard and Industrial Research Institute of Malaysia (SIRIM)
will be responsible for auditing and monitoring of quality. Products
that qualify for the national mark will be reviewed annually. Six
companies have now completed a trial run and complied with the standards
of the national mark.
Muhyiddin said the ministry would work with the Tourism Ministry
to promote the national mark brands abroad. “Companies with the
national mark logo will have access to the brand promotion grants
administered by the ministry. “The grant provides eligible companies
with a reimbursable grant of up to RM2mil per company,” he said,
adding that to date 69 companies had benefited from the grant scheme
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