The design depicts a burst of glory from the centre of the bunga
raya; then travels around the world in a red stream of ray, across the blue ocean
and back again. This represents that the brands originate from the 13 states (the
star) of Malaysia, is launched in Malaysia (the bunga raya) and marketed with
great enthusiasm (the red stroke) across the pacific ocean (the blue spot) to
gain global recognition (the globe) with true integrity (the white space).
THE COLOUR
The colours chosen are based on the jalur gemilang hues; the
colours of the Malaysian flag. White is pureness, yellow represents glory, red
represents unity and blue represents strength.
THE WORD
The
R in the word "branding" is circled, to emphasise the nature of the
association, which is closely related to registered trademarks of any brand.
